Pay-Per-Click (PPC) advertising is one of the most powerful tools for driving targeted traffic and conversions. However, to make your PPC campaigns successful, you need the right keywords. So let’s get you started with your first successful campaign.
What is keyword research?
Keyword research involves identifying and selecting the most relevant keywords that will enable your ads to appear when users search for specific terms on platforms like Google. These keywords are the bridge that connects your ads to potential customers.
Why is it so important?
PPC advertising success relies on you using effective keywords. If you are using ineffective keywords, you will find your Ad campaigns underperforming, due to the fact that nobody is searching for your selected keywords. However, when you use the correct keywords for your specific campaign, you will be targeting just the right audience you need in order to see results.
PPC Keyword Research Tools
- Google Keyword Planner - Google's own free tool that offers keyword suggestions and insights into search volume, competition, and more.
- Google Trends - Explore keyword popularity trends.
- Google Search - Leverage Google's search results and auto-suggestions for keyword inspiration.
How to Do Keyword Research for PPC
- Identify the primary products or services you want to advertise.
- Use the previously mentioned PPC keyword research tools to find the most effective keywords and then compile your keyword list.
- Validate the relevance of your selected keywords by conducting real-time Google searches, to make sure of their effectiveness in achieving your campaign goals.
- Analyse your competitors to uncover potential keywords you may have missed.
- Trim down your list to focus on high-potential keywords.
- Understand the different match types (broad, phrase, and exact match) and strategically assign them to your keywords.
- Implement negative keywords to filter out irrelevant traffic and protect your budget.
Keyword research is the cornerstone of successful PPC advertising. By following the steps provided above, you'll be well-equipped to conduct thorough keyword research, optimise your campaigns, and achieve impressive results in the world of PPC advertising. Remember, effective keyword research is an ongoing process that evolves with changes in user behaviour and market trends. Stay vigilant, measure your success, and adapt your strategies to stay ahead of your competitors.